OutboundView

FEBRUARY 28, 2019

Buyer Research. Who’s your buyer? We think about buyer personas in two main categories: Decision Makers and Doers. Buyer personas are the first step in the sales and marketing process. These personas clearly establish who the targets are for your team. Why use thought leadership?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! You can consider the funnel as your blueprint or roadmap in assisting your buyers through various stages of their buying journey. These will help your buyers discover you.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

PureB2B

SEPTEMBER 11, 2016

Buyer Persona. These personas help marketers understand who they are talking to and how best to communicate with them. In marketing, this is when you curate your content to fit the user’s preferences. A landing page usually relates to a promotional offer such as an eBook or a Webinar. ToFu, MoFu, Bofu.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Buyer Persona/s. These personas help marketers understand who they are talking to and how best to communicate with them. In marketing, this is when you curate your content to fit the user’s preferences. A landing page usually relates to a promotional offer such as an eBook or a Webinar. ToFu, MoFu, Bofu.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48