DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Terminus

SEPTEMBER 22, 2019

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This means that the data will be aggregated over time without any sense of baseline, resulting in frequent false positives and demonstrated intent for most accounts. . Publisher Co-Ops. Image courtesy of Bombora.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This means that the data will be aggregated over time without any sense of baseline, resulting in frequent false positives and demonstrated intent for most accounts. . Image courtesy of Bombora.

Intent Data 20

Intent Data Intent Bombora Dwell 20

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. Where does Intent data come from? Where can I find Intent data?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Zoominfo

AUGUST 30, 2023

Intent data comprises billions of online browsing events that are logged across different digital platforms when prospects research products and solutions. Sales and marketing teams can rely on intent data to ensure effective go-to-market strategies, accurate customer segmentation , and personalized outreach to the right people.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

MAY 21, 2021

These platforms collect and aggregate online research activity from a data-sharing co-op that includes thousands of B2B websites, media publishers, and other sources. By aggregating activities each week, they create baselines for each company’s average content consumption over time — and look for spikes above normal levels of topic searches.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. Where does Intent data come from? Where can I find Intent data?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120