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Revenue Radarâ„¢: Finding the Right Company with Intent Scores

Leadspace

However, intent is particularly effective when applied to the accounts that you already know have high Fit scores (the ones that look like customers who have bought specific products, have led to your biggest deals, or have generated the most LTV (lifetime value), etc). The best intent signals are targeted at specific market segments.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Content curating The process of gathering information relevant to a particular topic or area of interest.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Content curating The process of gathering information relevant to a particular topic or area of interest.