article thumbnail

How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

It’s difficult or impossible to aggregate audiences by typical B2B variables like job title, industry, and employee count, you can’t upload account lists to find employees, etc. Aggregate all of your own data. If you can’t quite make it to fully aggregating your data, this is the next best thing. Hello, spreadsheets!

ROI 52
article thumbnail

How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

It’s difficult or impossible to aggregate audiences by typical B2B variables like job title, industry, and employee count, you can’t upload account lists to find employees, etc. Aggregate all of your own data. If you can’t quite make it to fully aggregating your data, this is the next best thing. Hello, spreadsheets!

ROI 52