How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)
Metadata
SEPTEMBER 22, 2021
It’s difficult or impossible to aggregate audiences by typical B2B variables like job title, industry, and employee count, you can’t upload account lists to find employees, etc. Adam Goyette, VP of Marketing at Help Scout, does a great job explaining what that looks like in 4 Ways to Reduce Your CPL on Facebook by 50%.
52 
Let's personalize your content