Aggregators Cost per Acquisition CPM ROAS 
Hubspot
JULY 15, 2020
However, aggregating activity from all the people who are interacting with a company at the account level is critical so that marketing and sales teams can respond rapidly when engagement is spiking. This will look like CTR, CPM, CPA, CTOR, etc. We know this much: People are spending more and more time online.
Inbox Insight
DECEMBER 18, 2018
Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Ad Server – a platform that delivers advertising to a user’s browser or app, to drive an action. Cost Per Action (CPA) – CPA can be referenced in a few different ways.
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