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What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports

Convert

Convert provides some great tools for both pre- and post-segmentation, so you can optimize your prices, better understand your audience, receive a greater ROI, identify even the most subtle issues that may be causing problems for your site, and draw more informed conclusions overall. Better Price Optimization. Greater Value Creation.

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Meta-Analysis in Online Controlled Experiments: An Unbiased Look at the Power and Limitations of This Scientific Method

Convert

How useful is meta-analysis in A/B testing and other online experiments? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? What is Meta-Analysis? Examples of Meta-Analysis in Online Controlled Experiments.