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What is programmatic advertising?

Bannerflow

Programmatic advertising has been referred to by many as the ‘blackbox’ of online marketing, filled with jargon and almost exponential in its growth. In its simplest form, programmatic advertising is the automated transaction of buying and selling advertising online. The definition of programmatic advertising.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.