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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Not only are the vast majority of business-to-business marketers employing content marketing but most will also be increasing the amount they spend. Business to Business (26). Here’s a bunch.

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Book Review: The Social Employee

Webbiquity

Treating customers well produces an army of advocates, with far greater credibility and at far lower cost than traditional advertising. The brand has since designed over 300 monitoring categories in order to aggregate information by product line, customer segments, and various business functions.