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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. The post How Intent-based ABM Helps Optimize Your Go-To-Market Strategy appeared first on DealSignal.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. The post How Intent-based ABM Helps Optimize Your Go-To-Market Strategy appeared first on DealSignal.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. The post How Intent-based ABM Helps Optimize Your Go-To-Market Strategy appeared first on DealSignal.

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Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Adobe Experience Cloud Blog

You must look at your data (and how you manage it) as one of your most important assets. What do you think is the biggest oversight by marketers in terms of demand generation ? With the multitude of promotion channels today (ie: social, blogs, email), what is your advice for B2B marketers striving toward marketing ROI ?

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Top Furniture Customer Acquisition Strategies to Boost Sales and Brand Loyalty

Porch Group Media

From superior data hygiene to robust analytics, our proprietary workflow process delivers a 7:1 ROI to help you reengage your former furniture customers. In addition, we apply digital profiling to analyze aggregate customer attributes to form a detailed composite of the “ideal” buyer.