Remove Aggregators Remove B to B Remove Correlation Remove Social Media
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. A: We believe we are broader than EFM. Affect/Emotional reading is the name of the game.

ROMI 100
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How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. History and Correlation. Of course not. In this chapter, we’ll suggest some approaches. Defining ROI.

ROI 50