Online Marketing Institute

JULY 31, 2009

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. The topic is ROI measurement of Marketing initiatives.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

AUGUST 14, 2017

But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Webbiquity

SEPTEMBER 8, 2010

Among companies who say they are using social media in a recent Digital Brand Expressions survey, only 41% said they had a strategic plan in place to guide activities, and only 69% of those (28% of all social media-using companies) have set up metrics to measure the ROI of social media activities. In SEO, how important is a page one ranking?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100