How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Usage: Instagram tries to show the best posts first. According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it).