Adwords Outreach Response Rate Telemarketing 
ViewPoint
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods.
Online Marketing Institute
JULY 31, 2009
2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Among other stuff.
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