SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: It’s important to establish a benchmark.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Biznology

DECEMBER 15, 2015

But, according to my girlfriend, who works for a Fortune 500 company and basically lives in her CRM and her MAS, she really couldn’t do any of it without them. As a consultant, however, my work has always been very hands-on, cobbling together tools I like and then using my big brain to analyze and synthesize.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

PureB2B

NOVEMBER 29, 2016

Salesfusion is a multifunctional marketing platform that boasts faster sales cycles, improving the ability to reach sales quotas. Its key features include email marketing, management of lead revenue and lead scoring, social marketing, event and campaign management, and website visitor tracking.

Marketing Automation Services 66

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 66

PureB2B

NOVEMBER 29, 2016

Salesfusion is a multifunctional marketing platform that boasts faster sales cycles, improving the ability to reach sales quotas. Its key features include email marketing, management of lead revenue and lead scoring, social marketing, event and campaign management, and website visitor tracking.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. For B2C, it’s a little bit of a faster sales cycle and B2C live events are actually really fun and really exciting.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48