Adwords, Cost per Lead, Lead Capture and Press

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

JANUARY 3, 2016

For the time being you can only have five unique calculated metrics per property. First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Mobile click on website phone number (Phone-Press-Dial or PPD).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

A conversion path is a series of website-based events that facilitate lead capture. In its most basic form, a conversion path will consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank you page where a content offer resides.

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Google Analytics- Calculated Metrics for Lead Generation Websites

The Ultimate Dictionary of Marketing Terms You Should Know

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