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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Advertorials or native content. Landing pages and microsites. Your content strategy should have a designated home for each of the content assets you create, then a promotional plan that complements it. . They are the practical things you’ll do each day and are materialized in actual content marketing assets. Blog posts.

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15 B2B case studies show how content marketing drives ROI

Biznology

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. The successful campaign earned a 23.5

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Some solo marketers may not have the luxury of a designer on hand. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. Advertorials. Hand-Written Notes, Sketches, and Brainstorms. Photo Galleries.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Some solo marketers may not have the luxury of a designer on hand. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. Advertorials. Hand-Written Notes, Sketches, and Brainstorms. Photo Galleries.