Advertorials, CTR, Optimization and ROAS

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

JULY 9, 2021

higher CTRs than display ads: An IAB report found that the average native ad CTR sits at 0.30%, as compared to a 0.12% CTR for traditional display ads. higher CTRs than display ads: An IAB report found that the average native ad CTR sits at 0.30%, as compared to a 0.12% CTR for traditional display ads.

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Native Advertising: What You Need to Know

Digilant

OCTOBER 31, 2023

The modern concept of native advertising in the digital age has been around for more than a decade, and the principles of native advertising date back to the humble origins of the advertorial. This higher performance leads to a better overall return on ad spend (ROAS).

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B2B Marketing Zone

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Native Advertising: What You Need to Know

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