Four Reasons to Keep Branding During a Recession
WebMarketCentral
NOVEMBER 19, 2008
As for the next two tactics on the list, paid search and telemarketing, the only surprise is that there isn't a more pronounced shift toward these activities. Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention.
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