Biznology

DECEMBER 21, 2011

The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Here’s where marketing automation becomes an important resource for B-to-B marketers. But there’s more. So marketers have to think differently today.

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Biznology

JANUARY 30, 2015

Equifax and D&B often supply the financial address. The address to receive proxies is different from the address to receive advertising mail. In either case, we suggest that you test the value of the data before you put a lot of time and money into capturing it in your marketing database. box address. Like this post?

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B2B Marketing Zone Posts

AUGUST 3, 2010

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Find New Customers releases new white paper on email marketing , July 21, 2010. Data Hygiene (4).

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