Convince & Convert

JUNE 25, 2014

Great videos distinguish you from competitors because this memorable medium opens people’s hearts. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Unlike a white paper or eBook, video assets make people feel.

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

Social Media 40

Social Media ROI Practices Media 40

Vidyard

JANUARY 19, 2015

Much like any medium, it is possible to have too much of a good thing. Volvo applied this concept with their Epic Split video: While the video is designed to promote the incredible stabilization of Volvo trucks, it’s designed to appeal to a massive audience. It’s compelling, sharable, and most importantly trackable.

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50

Single Grain

DECEMBER 6, 2019

Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. Malibu , another drinks company, takes it a step further, using their “connected” bottles as digital touchpoint to promote exclusive content. 36) Long-Form Content.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145