You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right
Unbounce
MAY 17, 2022
You need volume to reach statistical significance (multivariate tests need even more volume than A/B tests). Traffic conversion intent must follow call-to-action (CTA) intent. Traffic Conversion Intent Must Follow Call-to-Action Intent. Conversion intent refers to how likely your ideal customer is to convert.
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