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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Advertising, even with today’s sophisticated digital ads , can create overexposure. As I said a few years ago, content marketing is , “the vehicle that can deliver us from the throes of the ‘death by SPAM’ illness that still persists in many marketing organizations.” It funds itself. And then some. More leads.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. The insights were eye-opening (and impressive) to say the least.