Remove Advertising Funnels Remove Buyer Intent Remove Effectiveness Remove Intent Leads
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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

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The Proof is Out There: Experts Discuss the Reality and Future of Buyer-level Intent Data

NetLine

Instead, most intent data provides what’s called account-level intent data. That is, it gives you broad, less-than-actionable info on entire accounts that just might be engaged with your ads and interested in your product. CEO and Founder of Vengreso and creator of FlyMSG (a text expander) Mario Martinez Jr. Clary pointed out.