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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. The great thing about marketing is that you can test out new approaches before you launch a campaign. SEO is fundamental for any marketing growth hack. We can help!

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

We’ve noticed that the majority of our leads and customers visit our blog at least once. Most businesses have at least one social profile, and many of your team members have their own social networks. With CRM and marketing automation tools, a business can easily segment and personalize every email marketing message.

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Thirteen email marketing platforms with high ROI

ClickZ

Campaigners’ strength lies in its artificial intelligence (AI) which allows you to automate and optimize your email marketing with data and event-driven triggers. Key features : Email automation workflows, A/B split testing, dynamic content, segmentation, social integration, SMTP relay, autoresponders.