Metadata

MAY 8, 2023

I spend a good chunk of my day asking myself questions like: When should I launch our next campaign, and on which channels? But it’s necessary mayhem; diversifying our channels is key to making sure our demand generation engine has what it takes to power us through 2023 so we can hit our revenue targets. I know you have, too.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Content Standard

JUNE 27, 2018

Two Channels, One Problem. First, businesses with running ad campaigns that are driving leads or converting visitors are going to resist turning off or backing down from a channel that seems to be working for them. Image attribution: Raw Pixel. The reasoning here is two-fold. Image attribution: Bruce Mars. Addiction versus Assets.

Paid Search Agency 60

Paid Search Agency Positioning Lead Scoring Lead Ranking 60

Metadata

SEPTEMBER 20, 2023

Either they’re always waiting for their Marketing Ops team or agency to turn around reports, or they’re relying on metrics in native ad channels that aren’t tied to pipeline and revenue. For example, native ad channels are fairly intuitive and reduce the barrier to entry for paid social advertising.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52