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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Disintermediation (3). Hard Data to Justify Your Marketing Automation Investment - Customer Experience Matrix , September 1, 2010 Summary: So you want some hard numbers to prove the value of marketing automation?

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PKM and the Organization - Pollard

Buzz Marketing for Technology

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Simple, intuitive collaborative workspaces and worktools (enhanced, simplified versions of wikis, BaseCamp etc.) benchmarks, quantitative analysis. This is the essence of PKM. Blog readers.