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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated? Alinean developed a tool based on the case study research for use by sales, channel partners and consultants in making the business case for the utility.

ROI 40
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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

There is a greater need for consultative insight to help close this gap. In order to “fight” Frugalnomics and maintain sales effectiveness, sales needs to be armed with a new value-oriented, consultative methodology, training and tools. Frugalnomics changes everything.

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6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

Get A Free Consultation. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. Your SME editor can propose pitches and agency authors will compose pieces to be reviewed and approved before publication.