Remove Advertising Benchmark Remove Budget Management Remove CPC Remove CPL
article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. So, what’s working in social advertising for B2B marketers?

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How to set your own benchmarks. So, what’s working in social advertising for B2B marketers?

article thumbnail

How much does acquiring a customer cost?

Martech

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. Similar companies in the same vertical probably have similar CPAs to act as benchmarks, O’Connor continued. Two are productive, three are not. appeared first on MarTech.