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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We spend our time getting informed and also looking to be entertained. The first challenge we have to overcome is the belief that marketing is just about creating ads. Utilization.

ROI 305
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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? The 3 Components of Content Marketing ROI.

ROI 100