Advertising Benchmark B to B Disintermediation Profiling 
The ROI Guy
DECEMBER 6, 2010
To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Alinean recognized by BtoB Magazine’s as one of To.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Check for the Mentions stream under your profile. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. 0160; Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective. Disintermediation (3).
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