Remove Advertising Benchmark Remove B to B Remove Disintermediation
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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. 0160; Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective. Disintermediation (3). Here’s a bunch. Social Media (239).