Digital B2B Marketing

JUNE 26, 2012

If you are talking about leads and lead generation, setting the definition is critical. Demand Generation At many companies, demand generation has become synonymous with lead generation. Depending on the definition, the cost of a lead may be 50 cents or $1,500. Our ROI was -25%, yikes!

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

The Point

DECEMBER 16, 2011

Most rented lists are “opt-in,” at least in the sense that the persons on that list have given their permission to the list owner to receive information from third party advertisers (that’s you.) Costs for bulk rental, often around 25 cents per name, can be less than traditional rental.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. These are key elements of the entire marketing jigsaw.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. These are key elements of the entire marketing jigsaw.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40