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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. Lead generation and lead nurturing both can be done via a targeted display campaign.

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Content Curation in B2B Marketing

Online Marketing Institute

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Business buyers typically seek additional information and resources for information on business products and services.

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How to Write an Effective Business Blog

Webbiquity

Factors to consider include the option of hosting the blog on your own existing Web site, RSS feed capabilities, Trackback functionality, and of course personal preference. Provide an RSS feed of your blog. RSS stands for “really simple syndication.&# You can find a useful and not overly-technical explanation of RSS here.)