Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Cost models- CPM, CPA, CPL. You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. Such information to gather includes: • Minimal spend.
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