What B2B Advertisers Need to Know About Google Display Network
KoMarketing Associates
MARCH 1, 2018
The barrier to entry to become a site on the Google Display Network is practically non-existent: There are over 2 million published sites that use Google’s ad serving platform, AdSense. Since Adsense generates revenue for the publisher on a per click model, they are heavily motivated to get clicks by any means necessary.
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