article thumbnail

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. The SpyOnWeb web crawler identifies ip address, google adsense id, google analytics id.

article thumbnail

Fifteen Years Is a Long Time in SEO

Moz

If you weren’t using the web back then, it’s probably hard to imagine what a step-change improvement Google’s PageRank-based algorithm was over the “state-of-the-art” at the time (and it’s hard to remember, even for those of us that were): Google’s IPO.

SEO 61
article thumbnail

Plan B for Microsoft: Split up the Advertising Atom

readwrite

software, enterprise software, entertainment, and Internet advertising, Google?s depend solely on online advertising. But what Microsoft can do here is to change the rules of the online advertising. have been many companies who have claimed to make advertising more open; OpenAds. and create advertising mashups.