LeanData
APRIL 17, 2017
Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.
LeanData
MAY 6, 2022
At the same time, though, a team member from Marketing approached and informed Liz they had received many leads from the same Caterpillar division and asked if it was okay to de-dupe and delete the new leads. . Had Liz and her team gotten lucky this time around, with this lead and this account?
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LeanData
APRIL 17, 2017
Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.
LeanData
APRIL 17, 2017
Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.
ClickZ
JULY 22, 2020
In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. To combat this, marketers have begun adding even more tools to their tech stack.
Engagio
SEPTEMBER 9, 2020
Mapping parent-child relationships in CRM. Labeling accounts by tagging in CRM. Ongoing management of data (de-duping, enriching, etc.). Get tips on writing the job description to find the perfect ABM leader, interview questions to ask, and insight on how to build an ABM team without adding more headcount.
Content Standard
APRIL 22, 2015
Consider adding a field to your forms to ask, “How did you hear about us?” Potential Roadblocks, and How to Overcome Them: Lack of CRM or MAP adoption and compliance for end users. There are many tools to help de-dupe your database (i.e. Lack of executive sponsorship. Get buy-in from leaders in the company.
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