Remove Ads Remove Click Fraud Remove ROAS Remove SERP
article thumbnail

How to Get Started with Performance Marketing

Outbrain

You determine the action, then pay when that action has been completed – whether it’s a sale, lead, or click. In most traditional forms of advertising, the advertiser pays a fee up front for ad space independent of performance. The affiliate receives payment only for actions taken, such as clicks, conversions or leads.

article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. This fee is called the cost per click (CPC).