Key Insights: Revenue attribution, digital titans, advertising & AI forecasts
ClickZ
JANUARY 2, 2021
Facebook and Instagram’s cost-per-mille (CPM) & cost-per-click (CPC) in US$ by October 2020 was 2.70 The AR move and ad spend boost. 10% of marketing leaders have outsourced the data aggregation part of revenue attribution strategy. Classifieds – US $20 billion. Ad networks.
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