Liveintent

DECEMBER 8, 2020

What kind of content works best in these strange times and at what frequency? As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.”

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Digital Ad Spending Worldwide. Image Source: eMarketer. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. You didn’t commit enough time to initial market research.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Digital Ad Spending Worldwide. Image Source: eMarketer. A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. You didn’t commit enough time to initial market research.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52