Terminus

FEBRUARY 14, 2023

Ad spend is always one of the largest line items for CMOs. But because marketers are under intense budget scrutiny, missing the mark on ad performance isn’t an option,” says Natalie Cunningham , Chief Marketing Officer at Terminus. When you have too much allocated, ads end up getting over served trying to reach your daily budget.

Cost Per Thousand 29

Cost Per Thousand Paid Content Budget Programs Allocation 29

Terminus

FEBRUARY 14, 2023

Ad spend is always one of the largest line items for CMOs. But because marketers are under intense budget scrutiny, missing the mark on ad performance isn’t an option,” says Natalie Cunningham , Chief Marketing Officer at Terminus. When you have too much allocated, ads end up getting over served trying to reach your daily budget.

Cost Per Thousand 26

Cost Per Thousand Paid Content Budget Programs Allocation 26

Online Marketing Institute

SEPTEMBER 9, 2018

Since then, podcasting has seen a dramatic resurgence and has become a focal-point for a variety of brands looking to differentiate. Costs Associated with Podcasting The hardware and software required for podcasting is typically much more affordable than video. What is Podcasting and Why Should I Care? When in doubt, test!

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 ads) buying and selling. In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Wow , they think, I can place my ad for sportswear right here. billion U.S.,

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Ad Exchange 98

Martech Advisor

FEBRUARY 20, 2020

When DMPs were born, there was a clear need to aggregate disparate data from sources like emails, website activity, ad exposure, and mobile apps and tie it to other data sources to have a single consumer ID for paid media. How and When to Choose a DMP. all within a single platform that makes data actionable.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87