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Online Display Advertising; An Overview & Benefits

NuSpark Consulting

When promoting your business, there are three important factors to consider: visual interest to grab attention, enough frequency to maximize exposure, and relevancy to optimize response. With its creative and targeting capabilities, display ads offer many benefits to a business. Benefits of Display Ads. Branding Leads to Action.

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How to Leverage Intent Data to Drive More Business

NetLine

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. First, implement benchmarks for the leads captured and nurtured without intent data. Then, begin documenting the results of your data intent campaign.