Drip Campaigns for Lead Nurturing
GreenRope
MARCH 2, 2016
Lead Nurturing 101: Drip Campaigns. A drip campaign is a series of emails that are automatically sent out over a certain timeframe. These emails should progressively nurture your leads and encourage them to purchase your service or product. GreenRope, for example, has a drip campaign that goes out to all new accounts.
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