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What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports

Convert

Although this answer may receive a high score from a number of organizations, it would be regarded as inefficient or incorrect by any analytically evolved organization. This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled.

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How to Measure the ROI of Your Marketing Programs

Adobe Experience Cloud Blog

Fortunately, various marketing analytics exist to give companies insight into their various programs’ levels of effectiveness: Each sequential method on this list will give you a more accurate view into your customer value data – but this additional insight also comes with a corollary rise in cost and complexity.