Ad Exchange Lead Nurturing Telemarketing Word of Mouth 
Content4Demand
MARCH 19, 2019
The most successful engagement tactics during the past year were in-person events (76%), lead nurture campaigns (58%) and webinars (58%), unchanged from the prior year. But here’s something else that may be surprising: Write-in responses included telemarketing, direct mail and word-of-mouth referrals.
Online Marketing Institute
JULY 31, 2009
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management.
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