article thumbnail

The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

consumers to limit the telemarketing calls they receive. If you do cold call and use telemarketing. Real-Life Offender: In December 2010, the FTC shut down two groups of Florida-based telemarketers that inundated consumers with “robocalls” in which they falsely promised to reduce consumers' credit card rates.

article thumbnail

Surprises in the 2019 Demand Gen Benchmark Report

Content4Demand

But here’s something else that may be surprising: Write-in responses included telemarketing, direct mail and word-of-mouth referrals. We added events to the benchmark report this year based on the number of write-ins in last year’s survey. That jibes with everything we heard at the B2B Marketing Exchange.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.