Ad Exchange Lead Gen Telemarketing Word of Mouth 
Content4Demand
MARCH 19, 2019
I would venture a guess that the introduction of GDPR in Europe last May, which significantly hamstrings email campaigns for lead gen due to increased individual privacy regulations, is one big reason for the renewed interest in content syndication. That jibes with everything we heard at the B2B Marketing Exchange.
Online Marketing Institute
JULY 31, 2009
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management.
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