Ad Exchange, iProspect and Opinions

Data Privacy Marks the End of Digital Feudalism

Content Standard

AUGUST 24, 2021

Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 Over 78% of that ad revenue lined the coffers of just ten companies. On the same earnings call, we heard that Facebook’s ad prices continue to rise (+47% QoQ), and its ad inventory is nowhere close to keeping up. billion in 2020. Not convinced?

Privacy

Privacy iProspect Ad Exchange Paid Search Agency

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Data Privacy Marks the End of Digital Feudalism

B2B Lead Management Market Heats Up

Webinars

Stay Connected