Ad Exchange Information Intent Leads Paid Social Agency 
sagefrog
NOVEMBER 14, 2023
In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.
Bluetext
FEBRUARY 1, 2023
While lead generation used to be the name of the game and dominated sales and marketing strategies, companies have come to realize higher ROI can be found with alternative methods. The first stage is Attract, where an anonymous customer first engages with your brand through your website, content marketing, or ad.
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